Pride 2020

As an LGBT+ Latina designer, I wanted to do something special for our first Pride as a brand.

So, during the month of June 2020, I featured some of our customers who identify as LGBT+/ Queer on our page. I asked them to write a small blurb about themselves to highlight how awesome all of them are, and I shared a photo of them wearing their Ninka Pop earrings. 

To further give back to our Ninka Pop family members, I ran a giveaway of 6 Pride exclusive monochrome lip earrings in each of the rainbow colors. In order to enter the giveaway, you had to tag an LGTBQ+ BIPOC creator/designer/small business. I wanted to make this giveaway about highlighting other talented creators. Their accounts were further shared in our Insta stories, and there is now a highlight on our profile where the shared accounts can be found (check them out!)

I also did a series of monochrome photoshoots myself, so I could create a visual rainbow grid on our Instagram and show the lip earrings for our givewaway. 

During the week the giveaway was live (June 7-14), 100% of proceeds from sales were donated to The Okra Project & LGBTQ+ Freedom Fun. We were able to raise raise $150 usd for each.